How we made First Pour, a three-shot product film
A lime travel cup, a loose lid and a morning walk. Follow the original frames, camera moves and sound decisions behind a 17.5-second vertical ad, then open the same three shots in Studio.
The finished cut
The camera finds the silver rim, holds above the coffee stream and follows the closed cup into daylight. Listen for the last drops before the cut to footsteps.
Open First Pour in StudioGive the product a beginning, a middle and an exit
We wanted the cup to be recognisable from across a kitchen and from directly overhead. A tapered lime body, a silver rim and a separate black lid gave us three details to match between shots. The brief asked for an approach, a pour and a departure into daylight. Each camera move had one job.
0–5.4 seconds · Find the rim
We placed the loose lid close to the lens. As the camera arcs low across the countertop, the lid crosses the foreground faster than the cup behind it. The camera rises just enough to catch morning light on the metal rim. That flash gives the viewer a familiar shape to follow into the overhead cut.
5.4–12.1 seconds · Hold the overhead pour
The lid set the width of this shot. A tight starting frame left too little stone on the right, so we backed out before animating. In the approved frame the cup sits about a third of the way across, with open counter beyond the lid. We fixed the camera overhead and let the coffee stream, ripples and kettle spout supply the movement.
For the finished shot we kept a 558 × 992 pixel rectangle from the 720 × 1280 take, starting 16 pixels from the left and 144 from the top. We used seconds 1.0–7.7 of the take. The cut leaves time to hear the final drops before the hand carries the cup outside.
12.1–17.5 seconds · Follow it out
A hand holds the closed cup and the camera travels beside it through a doorway. We started 2.3 seconds into the take, after its opening dissolve, and finished as a last stripe of light passed across the hand. Compare the opening low angle, the still overhead view and this travelling frame when planning the three shots for your own product.
Leave room for the sound of the pour
The edit keeps the original liquid, footsteps and outdoor ambience. A short nylon-string guitar phrase accompanies the opening. We lowered the music by another 3 dB through the pour, then let it return as the cup crossed the doorway. Play the film with sound or enable its English captions.
What this example took
The original overhead take was already approved. To finish the three-shot version, we generated two more starting frames and two more ten-second takes. In our November 2026 workspace run the frames took 48 and 43 seconds, the video takes took 66 and 80 seconds, and these four jobs used four test workspace credits in total. That tally covers the additions to the picture edit. The earlier overhead take and the later music session were separate.
Check the current quote in your workspace when making your own version. Model choice, duration and retries affect the cost. Opening the example lets you inspect its frames, prompts, trims and crops before deciding what to generate.
Make your version in Studio
Open First Pour below, then select Use this film to create an editable three-shot campaign. Replace the cup reference, approve the framing, and generate the takes you want to keep. Send your selected media to the production editor, review the export quote, and render your cut. The finished film above is a reference you can revisit while editing.
For the full route from a product reference to a captioned export, read Your first product ad.