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The Adikt journal
The Adikt journal

How to export a vertical video ad with captions in Adikt Studio

Watch a five-second speaker ad with the sound off. Three lines carry the voiceover, then clear for the final product shot. Here’s how to time captions in Studio and export the MP4 and SRT.

Adikt team3 min read
A charcoal speaker with a lime base ring beside a narrow portrait frame on a pale stone plinth.

Where the words go

Watch the speaker ad in this guide and look at the stone plinth. That pale strip below the speaker gives the captions a consistent home as the camera moves in. A dark outline keeps the white letters visible against the stone. Lime picks out the word being spoken.

Listen to the middle line, “A whole new feeling.” It starts at 1.161 seconds and clears at 2.368. The last word of “Make it yours.” ends at 3.669 seconds. The remaining 1.40 seconds of this 720 × 1280 export give the product its own moment. You can download the SRT beside the player to see all three cue boundaries.

Open a take and set the frame

Choose a completed video take in Studio. In Finish, select Open Captions for that take. To practise with another product, the link at the end opens the First Pour coffee-film template. You’ll need a completed take before opening its caption editor.

In Brand, set Output format to 9:16 and choose 720p to match the speaker example. Check the framing before placing text. A line that sits below the product in a wide shot can cover it in a tighter crop.

Can an SRT highlight each word?

Open Captions → Edit words. Choose Add caption to type a line and set its start and end, or Import SRT if you already have a timed transcript. Both give you line-level timing. For the moving highlight in the speaker ad, Studio also needs a start and end for each word. If you use Studio transcription, review its quote first and check the returned words against the recording.

Play the cut twice. With sound on, listen for the first syllable and the end of each phrase. With sound off, check that you can read each line before it clears and that the product stays visible. Include meaningful sounds when they carry something the words alone would miss.

Download the MP4 and SRT

Read the credit quote on Export MP4. When you’re ready, choose it to start the render. When the render completes, open Exports and download the MP4. The lettering, placement and highlights are rendered into the picture and stay visible when you open the file in another player.

Choose Captions .srt for a separate file containing each line and its times. It can be useful for retiming or translation. The SRT carries neither the lime highlight nor the outline. In the middle cue, the word “whole” starts at 1.312 seconds and ends at 1.556. Compare those two values with the longer line in the SRT. Play the downloaded MP4 once on your phone before handing it over.

720 × 1280 · 5 seconds

The captioned Studio export

Play the MP4 on mute to check the three caption changes. The words are part of the picture. Download the SRT to inspect their timing.

Read the on-screen captions
  1. A little detail.
  2. A whole new feeling.
  3. Make it yours.
Download the SRT

The SRT gives “A whole new feeling.” one cue. In the Studio edit, “whole” starts at 1.312 seconds and clears at 1.556. Those two timestamps drive its lime highlight.

Download all 10 word timings (CSV)

Sources & further reading